It's up to everyone to take action to help protect the nation's waterways
by Brandpoint (ARA) Sponsored Content
Jul 29, 2013 | 86162 views | 0 0 comments | 336 336 recommendations | email to a friend | print
<iframe src="http://www.brandpointcontent.com/PrintSite/VideoDisplay.aspx?articleid=18249&videoid=236" width="250" height="184" scrolling="no" align="left" frameborder="0" marginheight="0" marginwidth="0"></iframe> (BPT) - Did you know that the average American uses 2,000 gallons of water a day – twice the global average? Water is hidden in diets, in the energy used and the products purchased. Every pair of jeans worn or hamburger consumed is created using water in some capacity. That’s why water conservation, no matter where you live, is a global necessity.

The Colorado River brings this global issue home. Stretching across seven states, it serves more than 30 million people – or nearly 10 percent of Americans – for their freshwater needs. But it no longer reaches the sea, with the last 90 miles nearly all dried up. In fact, it was named the “Most Endangered River in America,” by conservation group American Rivers.

Many businesses and organizations are setting up water conservation projects and asking for your help for the Colorado River, among other water efforts. Silk(R), the brand known for its best-selling soymilk, almondmilk and coconutmilk, has joined forces with National Geographic Society, Bonneville Environmental Foundation and Participant Media on Change the Course, a group project to conserve fresh water and preserve the ecological health of the heavily-dammed, diverted and overused Colorado River.

To help raise awareness of the Change the Course movement, Silk is challenging people to pledge to reduce water consumption at ReuniteTheRiver.com. Each pledge made will restore 1,000 gallons of water to the Colorado River, working to make the river healthy again.

To encourage pledges, Silk enlisted 3-D pavement artist Kurt Wenner to make a visual representation of the depleted Colorado River. The expansive art installation, totaling 32 feet by 64 feet of space, offers a visual understanding of the depleted Colorado River to help raise awareness for water conservation efforts. Unveiled in downtown Chicago in June, the installation drew hordes of people and led to nearly 1,000 new pledges.

In addition to efforts by businesses such as Silk, homeowners can also help contribute to water conservation efforts by making simple lifestyle changes such as:

* Appliance use – The toilet, washing machine and dishwasher are among the highest water-consuming appliances in a household. Only run the washing machine and dishwasher when full to make the most use of the water being consumed.

Manufacturers of these appliances have made great strides in developing new technologies that consume less water. For example, there are toilets that use less than two gallons of water per flush.

* Gardening and lawn care – Most landscaping plants only need an inch of water each week. If there is a sprinkler system installed, add a sensor to it that turns the sprinkler on only when rain hasn’t fallen for a set amount of time.

Installing a rain gauge in the yard or edge of the flower bed can help accurately measure how much water has fallen in a week.

Every household can help join the water conservation movement, bringing life back to rivers and waterways across the country and preserving freshwater resources. Take action now. For more information, visit ReuniteTheRiver.com.

Copyright 2013 The Times-Independent. All rights reserved. This material may not be published, broadcast, rewritten or redistributed.

report abuse...

Express yourself:

We're glad to give readers a forum to express their points of view on issues important to this community. That forum is the “Letters to the Editor.” Letters to the editor may be submitted directly to The Times-Independent through this link and will be published in the print edition of the newspaper. All letters must be the original work of the letter writer – form letters will not be accepted. All letters must include the actual first and last name of the letter writer, the writer’s address, city and state and telephone number. Anonymous letters will not be accepted.

Letters may not exceed 400 words in length, must be regarding issues of general interest to the community, and may not include personal attacks, offensive language, ethnic or racial slurs, or attacks on personal or religious beliefs. Letters should focus on a single issue. Letters that proselytize or focus on theological debates will not be published. During political campaigns, The Times-Independent will not publish letters supporting or opposing any local candidate. Thank you letters are generally not accepted for publication unless the letter has a public purpose. Thank you letters dealing with private matters that compliment or complain about a business or individual will not be published. Nor will letters listing the names of individuals and/or businesses that supported a cause or event. Thank you letters about good Samaritan acts will be considered at the discretion of the newspaper.