I remember from Econ 101 the theory of supply and demand, and grant that establishments “may” charge what the market will bear. But is that morally just?
Our community should do all it can to welcome visitors and needs to understand that price gouging does not lead to a positive experience for our guests and puts the Moab hospitality industry in very poor light. Disgruntled visitors are not likely to return and will spread the word to avoid Moab.
It is always easier to attract bees with honey than vinegar.