Travel Council reality check
Jun 28, 2018 | 550 views | 0 0 comments | 32 32 recommendations | email to a friend | print
Editor,

The Grand County Travel Council Advisory Board plans to spend $500,000 on an advertising campaign to promote Moab to the 30 million residents of southern California. That news is hard to swallow.

It seems we’ve entered into a never-ending loop. The Travel Council continues to increase the amount of money spent on advertising and promoting Moab, which subsequently increases the number of tourists that come to Moab and stay in hotels and other nightly rental accommodations (the rental of which includes a 4.25 percent Transient Room Tax). This, in turn, increases the total amount of TRT revenue that goes to the Travel Council for even more advertising to bring more tourists to Moab, which leads to more hotels and nightly rentals being built, which drives up the price of real estate making it increasingly difficult if not impossible for local residents and workers to live here, and so on and on and on. It’s a nightmarish loop. And it’s taking a toll on the region’s residents’ quality of life.

Do we really need MORE advertising for MORE tourists? Travel Council’s Director Elaine Gizler has stated that the TRT revenues from tourists “are paying a lot of our [Grand County’s] bills.” But many of these bills would not exist or would be minimal were it not for the nearly two million tourists visiting Moab annually.

So, what can we do about the seemingly limitless advertising and selling of Moab? We should remind our elected county council members that the appointed Travel Council Advisory Board is merely advisory to the county council. According to the Travel Council’s bylaws, it is charged with providing “recommendations concerning the promotion and creation of recreation, tourism and conventions . . . for consideration by the Grand County Council . . . [and shall] attempt to reflect the interests of the county as a whole. (emphasis added)”

Let’s change the amount and type of promotional advertising the Travel Council is engaged in. Attend a county council meeting and let council members know your concerns. They’re the deciders.

–John Rzeczycki

Moab,


Copyright 2013 The Times-Independent. All rights reserved. This material may not be published, broadcast, rewritten or redistributed.

report abuse...

Express yourself:

We're glad to give readers a forum to express their points of view on issues important to this community. That forum is the “Letters to the Editor.” Letters to the editor may be submitted directly to The Times-Independent through this link and will be published in the print edition of the newspaper. All letters must be the original work of the letter writer – form letters will not be accepted. All letters must include the actual first and last name of the letter writer, the writer’s address, city and state and telephone number. Anonymous letters will not be accepted.

Letters may not exceed 400 words in length, must be regarding issues of general interest to the community, and may not include personal attacks, offensive language, ethnic or racial slurs, or attacks on personal or religious beliefs. Letters should focus on a single issue. Letters that proselytize or focus on theological debates will not be published. During political campaigns, The Times-Independent will not publish letters supporting or opposing any local candidate. Thank you letters are generally not accepted for publication unless the letter has a public purpose. Thank you letters dealing with private matters that compliment or complain about a business or individual will not be published. Nor will letters listing the names of individuals and/or businesses that supported a cause or event. Thank you letters about good Samaritan acts will be considered at the discretion of the newspaper.